by Jinansh Chheda
Project Outcome: A video advertisement along with a social media post.
Project Description: Unit Name: The World is Your Oyster & Ad-dicted to Success
(G7 IH & LL Integration)
Unit Question: How can we, as MYP students, plan marketing strategies for the local businesses chosen to compete with international companies?
Through this unit Jinansh explored the competitive landscape between local businesses and international giants. By developing marketing strategies, he was challenged to understand the unique strengths of local businesses and how to leverage them to compete effectively on a global scale. Jinansh engaged in research, creative thinking, and problem-solving to craft marketing plans that highlighted the distinct qualities of local businesses, using innovative approaches that resonated with diverse audiences and stood out in the global market. The unit emphasized the importance of understanding both global competition and the specific needs of local enterprises.
