by Ananya Jain
Project Outcome: Skincare Products
Project Description: Ananya’s journey began in 2020 when she made the transition to veganism and became more aware of the ethical concerns within the skincare industry, particularly regarding animal testing. Frustrated by the lack of cruelty-free options, she decided to take matters into her own hands by researching and formulating her own natural skincare products. Over the past four years, Ananya has dedicated herself to extensive research, product formulation, and the creation of a home skincare lab. Through consistent experimentation, sourcing ingredients, and gathering consumer feedback, she has refined her skills and developed a line of natural, cruelty-free skincare products.
This year, as part of expanding her project, Ananya is introducing several new elements aimed at enhancing her brand’s visibility and engaging with her audience more deeply. Unlike before, she is launching exclusive product demonstrations, allowing potential customers to experience her formulations firsthand. She will also showcase her final product line, which will be available for sale. To further boost interest, she is rolling out a pre-order campaign featuring limited-edition bundles, giving early access to her latest skincare innovations. Additionally, Ananya is placing a stronger emphasis on engaging with her audience through live Q&A sessions and behind-the-scenes storytelling, which will shine a spotlight on the ethical and sustainable journey that has shaped her brand.
