By: Dhruvin Savalia
Project Description:
Dhruvin Savalia undertook this Extended Essay to analyze Birkenstock’s premium positioning strategy in the global market. The project focused on understanding how the brand has established itself as a high-value product through its pricing, branding, product quality, and customer perception. Dhruvin conducted detailed research into the company’s marketing strategies, competitive positioning, and consumer behavior, while also demonstrating openness to feedback and consistently refining his work based on constructive inputs.
Project Outcome:
Through this Extended Essay, Dhruvin developed a strong understanding of brand positioning and strategic marketing concepts. His research highlighted the factors contributing to Birkenstock’s premium image and provided insights into effective branding practices. The process enhanced his analytical thinking, research skills, and ability to incorporate feedback, resulting in a well-developed and insightful essay that reflects both academic depth and practical understanding.